VP MegaMart template is built on Twitter Bootstrap Ver 2.2.1. Bootstrap comes with various typography and content display options and with this template you can make take full benefit out of it. It allows you to show texts and images with various useful styles. It also has a nice icon display features. 

Some Examples:

Headings:

h1. Heading 1

h2. Heading 2

h3. Heading 3

h4. Heading 4

h5. Heading 5

h6. Heading 6

Emphasis classes:

Fusce dapibus, tellus ac cursus commodo, tortor mauris nibh.

Etiam porta sem malesuada magna mollis euismod.

Donec ullamcorper nulla non metus auctor fringilla.

Aenean eu leo quam. Pellentesque ornare sem lacinia quam venenatis.

Duis mollis, est non commodo luctus, nisi erat porttitor ligula.

Code:

<p class="muted">Fusce dapibus, tellus ac cursus commodo, tortor mauris nibh.</p>
<p class="text-warning">Etiam porta sem malesuada magna mollis euismod.</p>
<p class="text-error">Donec ullamcorper nulla non metus auctor fringilla.</p>
<p class="text-info">Aenean eu leo quam. Pellentesque ornare sem lacinia quam venenatis.</p>
<p class="text-success">Duis mollis, est non commodo luctus, nisi erat porttitor ligula.</p>

There are many more features available and you can find them on Twitter Bootstrap Github: http://twitter.github.com/bootstrap/base-css.html